How to reduce readership

One of the problems of the statistics you see on your blog is that you have no idea just how many of those likes and visits are human.

I think, on a “really good day” at the old version of this site (sceadugenga.com), I might have seen several hundred visits and more than half of them will “like” the content. It used to make me feel really well liked to have a thousand subscribers and so many visitors.

That was before I switched domains to reflect my change in blog focus to be more centered on my own writing and the writing community (including music).

Roughly 5% of that readership and subscribers followed.

Let that sink in for just a moment…

That’s fifty out of a thousand “subscribers”. Not so popular now, am I?

The problem is: most of those subscribers never read anything I wrote. They would subscribe and hope for a reciprocal subscription back. Or they would flood my notifications with 20+ likes in thirty seconds (you could literally watch them pop up almost faster than they could navigate from post to post) once every three or four weeks, which was hardly indicative of reading my content — mostly to get me to flood their notifications with the same dopamine kick of likes.

I had people “like” my post redirecting them to this site. And then — not follow.

Some of that attrition was because my content was not to the readers’ tastes. Or because my personality clashed with their expectations. I’m not an easy person to like, either because of my writing or my personality.

But I can’t say that they were all human followers.

The site has grown slowly, more organically, since then. Partly, because I see if someone is going to stick around and maybe even interact before I do a reciprocal follow. If someone’s content is not to my liking, I do sometimes skip visiting them entirely after a few visits, especially if there is little or no interactivity — which isn’t to say that their content is bad, but it isn’t something I would enjoy reading. Or a site might feel like content is scraped or AI autoposted. And I’m not above unfollowing if there are no recent updates.

I also don’t usually go hunting for new content to read; if I have a broad criticism of creative writing in the blogosphere, it is that too many writers tell instead of show when it comes to poetry or fiction. And there are very few cases of people generating original content. Or they really like recycling content to add to those bot-infused “like” numbers for an individual post. That lack of seeking also keeps my site from acquiring new readers. I understand how that works.

That’s a different post, however.

I still have had lingering suspicions about the human nature of some of those subscriptions and likes that remained after my migration. And I think I answered my questions about those. Maybe not entirely, but I’ve confirmed a few things.

I put in some proxy and firewall rules over the past month or so to limit content scrapers. Also: to limit bots to validated legit bots looking for search engine content.

The results?

Either my newest series is really turning off people with my writing (entirely possible, especially with everything falls apart) or I’ve eliminated about half of my daily readership with the security measures I’ve added.

That’s a huge drop to see in the stats. Half? Yikes!

Thing is, I know what some of those bots were doing now (and many of those hits were bots, not legit site visits), and it wasn’t reading my blog.

So congrats! If you are interacting this site, you are most likely NOT a bot.

assessment is made without warranty and [insert other lawyer-speak here]

Don’t everyone thank me all at once.

Anyhow: I’ve quite likely reduced my readership to more realistic numbers. And the spam content has gone down so much that I might think about adding my contact form back to the site.

Maybe. The contact form has mostly been a PITA.

So… maybe not.


14 responses to “How to reduce readership”

  1. michael raven Avatar

    I also consider someone spam if they sign up for 5 different subscriptions with 5 similar email addresses using their business page in their subscription name. Once is enough. I get it: you’re trying to promote a business.

    That’s not the way to do it. You will be deleted.

  2. Sharon's Writers Tidbits Avatar

    Your true followers will find you wherever you go! The rest don’t matter! X

    1. michael raven Avatar

      Oh yeah, I’m not too worried. People come and people go.

      Whenever I see someone touting their follower numbers, I want to laugh. A great many of them are bots, not real people, and another chunk are real people who aren’t really reading and just wanting a reciprocal follow. It’s not a very reliable metric.

  3. missparker0106 Avatar

    After more than 20 years of blogging (18 on WordPress), my numbers of hits/likes/comments are still small, so I consider most of them to be legitimate. I also have not been actually blogging as much lately due to health reasons, mostly posting a weekly playlist. Now that the source of the playlist is gone, I may return to blogging about music. Right now I’m not in the right frame of mind, but hopefully soon.

    All that is to say, the numbers don’t mean anything to me. The people who are true followers have, in many cases, become friends, and the rest can visit, or not. What’s most important is that I’ve enjoyed having an outlet in which to express my musical tastes and to feature people who deserve to be given more exposure. Coupled with my presence on social media, 20 years of blogging has given me some wonderful friendships and a strong spiritual alignment with Canada that I otherwise would not have had. That’s pretty priceless to me.

    1. michael raven Avatar

      That’s awesome. Most of the real people are great to know that I’ve met through blogging. I’ve even gotten to meet a few in real life.

      I’m looking forward to you writing more about music, maybe sharing some of your photography. I understand needing your time away from such things, given everything that has happened recently, and hope you find your inspiration soon.

      1. missparker0106 Avatar

        Thanks so much for the kind words–they may inspire me to get back sooner than later.

        Yes, the friendships really are the best part. I am really grateful for that!

        Keep doing what you’re doing and the rest will follow. 💖

  4. chrisnelson61 Avatar

    Yes. I remember getting a little thrill when I got my first ‘like’, and my number of subscribers grew slowly – but there were quite a few conversations going on, which was great. Then the influx came and I remember thinking it a bit odd. Closer inspection revealed either people trying to sell something, reciprocal ‘like’ requests or the equivalent of ‘cold-calls’.
    Irritating rather than deflating, but it did make me realise that quality always outweighs quantity.
    I suspect my hits have tumbled a bit, but I think I’d rather have it this way, and, annoying though they may be, it’s fairly simply to ignore the dross. (I’m nowhere near as tech savvy as you regarding firewalls and the like!).

    1. michael raven Avatar

      I don’t know how savvy I am, but I was noticing a lot of traffic from China and Singapore that didn’t translate into plausible readers and discovered a whole world of bot activity I didn’t even begin to imagine, most of them either trying to hack the site or scrape via datacenters (or train their AI on, ignoring my request to not do so).

      Some of them are Stateside and are known malicious sites.

      It’s actually awe-inspiring to see that there are 10-15k hits a day that get completely missed by regular stats methods because of how they are designed. Some are legit, but the vast majority were questionable at best.

      It was educational to dig into those kinds of things.

      1. chrisnelson61 Avatar

        Good luck to AI if it uses anything I post to ‘train’ itself up 🤣
        Perhaps I ought to try something a bit more mainstream, get thousands of legit followers, gain the interest of AI data centres and flood them with nonsense.
        Are you in?🤣

        1. michael raven Avatar

          LOL. They around use me as counter-examples of what to write. I can send a few bored ones your way.

          I like the attitude. Pull a “I am the Walrus” on them: goo goo g’joob

  5. lyndhurstlaura Avatar

    I know just what you mean, Michael, and it’s so frustrating. Aside from this website – which I think I’ve got at a fair number of acquaintances who Like etc now (although I do get those 20 likes in 20 seconds on occasion, but they get jack out of me in return) my main social media platform has been Instagram; until now. I’ve decided to cut right down, because despite having 2,127 followers (far less than the 1,519 I follow) I get very few Likes. I increased that to 70 – 100 recently by using my own-made content, rather than memes from elsewhere, as Instagram said they’d limit showing the latter. It’s all pretty meaningless though, as the few with whom I’ve developed a relationship are authors like me, whereas the others are anything from Vietnamese beauticians to Korean golfers, who post in their own language. None of these are going to read or buy my books, and that’s my reason for being there. I do find some interesting articles there, but i spend far too much time there; so it has to – not exactly end, but a good cut back. No more posting every day or Liking people back who aren’t who I want. It’s become a meaningless exercise, a waste of time – so I’m going to claw that time back for writing, or to give a little more on WordPress. To whit, sorry I don’t read your longer posts, but I truly don’t have enough hours in the day at present. Whatever, I’m glad you’ve got your numbers down to something more realistic; quality over quantity. Playing the meaningless numbers game is pointless.

    1. michael raven Avatar

      Instagram is an algorithmic abyss of scroll. Don’t miss it at all.

      No one has to read any posts you don’t want to read or feel sorry for not doing so. Most of my content, however, is less than 800 words lately (by design), so this is actually one of my longer posts in the past month. Some might seem longer due to formatting tricks, but they are shorter than many people’s poems (or so it feels like some days). 🙂

      Anyway, the point is that it is a waste of time and energy to chase likes and followers, here or elsewhere, when much of it is bots.

      Instead, we should just use our time to write and ignore all this silliness about social networking to generate readership. It just doesn’t amount to much in the end when it comes to cost (time) versus benefit (meaningful readership). It’s cheaper to take out an advertisement.

      Thanks for the thoughts!

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